female-founded, London-based sustainable retail startup has launched a £500,000 crowdfunding campaign in a bid to grow its buy-for-life “movement”.
BuyMeOnce.com rates and sells durable products that come with a lifetime guarantee.
Its founder, north Londoner Tara Button, launched the business aged 31 in 2016 on a mission to reduce consumer waste and help the planet by bringing back the mostly-lost trend of buying household items for life, and even to pass on to your children.
The startup has recorded record revenues since the pandemic hit, with the sales growth fuelled by city-dwelling millennials and Gen Z-ers in the 25-40 age bracket.
The company has seen revenues grow by over 300% in the year, from £158,000 in 2019/20 to £680,000 in 2020/21. Annual customer numbers tripled from 2,112 to 6,002, while returning customers increased by 465%, the startup said.
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