The maker of Budweiser, Stella Artois and Corona has signed a 20-year deal with pub chain JD Wetherspoon to become its largest beer supplier.
The deal with Budweiser Brewing Group, which is part of AB InBev, also includes Leffe Blonde and Bud Light as well as Bathtub Gin, Bud Light Seltzer and Mike’s Hard Seltzer.
However, it will also see draught ciders Strongbow and Strongbow Dark Fruits replaced by Stowford Press Apple and Stowford Press Mixed Berries, made by Westons Cider.
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John Smiths bitter will also be replaced by Worthington’s bitter, supplied by brewer Molson Coors.
The changes are set to come into affect from December 15.
Wetherspoon has also recently agreed long-term deals with current suppliers BrewDog, Carlsberg Marston’s Brewing Company and Molson Coors.
Paula Lindenberg, president, Budweiser Brewing Group, said: “We are so excited to strengthen our partnership with JD Wetherspoon.
“Demand for our premium portfolio of Beers continues to grow, and this provides us with a fantastic opportunity to invest at scale in the UK’s vibrant hospitality sector and meet the strong demand nationwide for our beers.
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“At Budweiser Brewing Group, we have the perfect recipe for success across Wetherspoon pubs – we have a strong, leading portfolio that caters to evolving consumer trends, especially as people opt for more premium options post-Covid, and we have a fully integrated and experienced team that will provide high-quality, expert service to every venue.”
Tim Martin, chairman, JD Wetherspoon, added: “Budweiser Brewing Group UK&I will now become our biggest supplier, with new beers Budweiser, Corona and Leffe Blonde, in addition to their existing products, Stella Artois and Bud Light – as well as a range of bottled beers.
“We are also pleased to have agreed long-term supply deals with BrewDog, Westons Cider, Carlsberg and Molson Coors.
“Wetherspoon will continue to sell a wide range of traditional ales and craft beers from regional and micro brewers at competitive prices. We’re very pleased to have such a brilliant group of brewers supporting our efforts.”
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