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First female Sofology CEO steps down after three years at DFS-owned retailer

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  • Daniel Booth, CEO of Leonard Curtis
    Leonard Curtis valued at £40m

  • “When I left university, I had this idea that I was going to do a PHD, but I needed to get a job. So I got a job in a shop and went from one role to the next.

    “I became a store manager and then area manager, just working up the ladder that exists within retail and taking every opportunity that came along. I took some which I didn’t like, but I learnt from those, and that’s absolutely fine too.

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    “The thing that worries me about plans is, when you get there, it’s not always what you thought it was going to be. You get very driven, but I think you start to exclude other opportunities – and that’s a real shame.”

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