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Now, Liverpool Convention Bureau, the agency responsible for attracting national and international business events to the city region, has signed a contract to become the first city in the UK to join alongside the likes of Geneva, Sydney and Seoul.
Jennifer Jensen, head of Liverpool Convention Bureau, said: “With international travel almost non-existent over the last year, business events have been dealt a severe blow. Combine this with increased pressure on budgets and a focus on sustainability, and it’s clear there are many challenges to overcome.
“However, as shown by the pilot events the city recently hosted, people are still desperate to meet in person.
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“The industry has responded by looking at new ways of doing events, and I firmly believe the multi-city hub format is here to stay and can benefit Liverpool.
“For example, if the main city hub for an event is in Sydney but it’s difficult for people to travel there due to Covid restrictions, Liverpool could be the European hub for it and welcome delegates the same way we do for normal events.”
The city’s convention centre, ACC Liverpool, could be used after putting on hybrid and virtual events during the pandemic, including its first fully virtual event – The Royal College of Ophthalmologists’ Annual Congress.