New jobs and growth eyed by canned cocktails and wines brand sold by Ocado, Amazon and Morrisons

A producer of canned cocktails and wines founded by a husband and wife team has secured the backing of more than 100 investors as it prepares to expand and create jobs.

Sipful, which is based in Kirkby Lonsdale, Cumbia, has so far raised over £134,100 through 126 investors on Seedrs.

The company was established by Darius and Emily Darwell who are planning to invest in growth between this year and 2025 before focusing on building further value into its already established markets and potentially exit the business in 2027.

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Sipful has a fundraising target of just over £140,000 which would be put towards creating jobs and redesigning and extending its canned wine range, adding to its cocktail range and developing its on-trade focused draft offering. Funds would also be used to grow sales and marketing.

Mr Darwell serves as the company’s chief executive while Steven Rimmer is its chairman and John Miller is chief financial officer.

Sipful’s subsidiary business Bigwave, which the company said was set up with the intention of becoming the canning facility, went into liquidation in December 2021 because of the Covid-19 pandemic’s impact.

A statement on the company’s Seedrs page said: “Sipful is an impact-driven drinks brand, creating natural and authentic tasting wine-based beverages using real fruit, natural ingredients and organic wine.

“Sipful has developed a range of canned wines and cocktails, perfect for the conscientious consumer.

“85% of consumers in the UK trying to be more sustainable this year with a third of consumers looking for brands with strong sustainable and ethical credentials.

“Having grown up on a biodynamic/ organic farm and being conscious of the environment and natural life cycles from an early age have naturally become a key structure in Sipful’s DNA.

“Since launching Sipful has gained national attention, with key regional retailers and partners including Ocado, Wholefoods and Morrisons.

“Now we want to go further and do more. With the UK Ready to Drink market valued at £412m last year and the wine market growing by 106%, Sipful is looking for your support to help establish its presence in these fast-growing drinks categories.”

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