Wrexham Lager to sponsor Racecourse football ground stand in deal that will see it renamed

Sign up to FREE email alerts from BusinessLive – Wales – daily round-up of latest news, views and features from across WalesInvalid EmailSomething went wrong, please try again later.SubscribeWe use your sign-up to provide content in ways you’ve consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding. You can unsubscribe at any time.More infoThank you for subscribingWe have more newslettersShow meSee ourprivacy notice

Wrexham AFC has announced that Wrexham Lager has committed to sponsoring the Yale Stand for the next three seasons.

Featuring their famous logo, the renamed Wrexham Lager Stand will advertise the brand that has become synonymous with the town.

The company has a long association with the football club – recently taken over by Hollywood stars Ryan Reynolds and Rob McElhenney – having most recently been short sponsors.

The stand, which features the Club Shop and offices, Centenary Club, Director’s Box and Board Room will be known as the Wrexham Lager Stand through to and including the 2023/24 season.

Wrexham AFC recently announced TikTok as the main shirt sponsor while Ifor Williams Trailers will be on the shorts.

Read More Related Articles Plans submitted for 100 job dementia centre in Wrexham Read More Related Articles First Home Bargains cafe in North Wales set to open after store revamp

Wrexham AFC CEO Fleur Robinson said: “We are delighted to have found a new home for Wrexham Lager, other than just behind the Club’s bars, and they are a perfect partner to have their name adorning our stand.

“Their ethos fits perfectly with our own – a local company, with a proud and storied history and an international reputation, which is exactly what we want to achieve with the Football Club too.

“They are a brand synonymous with the town, and with a long history of sponsoring the Football Club, and we are proud to continue our association with them at the start of this latest chapter in our own story.”

Read More Related Articles The Welsh entrepreneur who doesn’t do boring annual accounts Read More Related Articles Iceland boss warns of ‘2nd crap Xmas’ unless UK Government eases rules on EU truckers

Wrexham Lager are based out of the centre of Wrexham, with the Wrexham Lager Brewery Shop sited on St. George’s Crescent within walking distance of the Racecourse Ground.

First established in 1882, the brand was revived in 2011 by the Roberts family to ensure a pint of Britain’s first and oldest lager could be enjoyed once more.

They returned as the Football Club’s short sponsors the following year, with Wrexham served on tap at the Racecourse Ground, and they now take the partnership forward as proud stand sponsors.

Get business news direct to your inbox

There’s no better time to stay up to date with economic and business news from your region. By signing up for our daily newsletters, email breaking news alerts and weekly round-ups from all the major sectors, you get our journalism direct by email. To sign up, find out more and see all of our newsletters, follow the link here

Wrexham Lager Managing Director, Mark Roberts, said: “We are proud to continue our valued partnership with the Club as sponsors of the Wrexham Lager Stand.

“This is a hugely exciting time for the Football Club and the town, and as a local company we have felt the excitement coming out of the Racecourse Ground.

“We are delighted to still be a part of this journey, and look forward to continuing to work with all at the Football Club.”

Read More Related Articles North Wales hotel that shut in pandemic due to reopen after being sold Read More Related Articles College group awards £6m Anglesey sports facility contract to North Wales builder