Yara and Oil 4 Wales to collaborate on road fuel emission-busting solution

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A Welsh independent fuel supplier has established an emission-busting solution production facility as it builds on a long-standing relationship with global leader Yara.

Oil 4 Wales is to receive supplies of concentrated high-purity urea to be blended with Welsh water at a recently leased site in Sennybridge.

Grimsby-headquartered Yara has led on the development of the solution and its availability, having first imported it at neighbouring port Immingham almost 15 years ago.

It now produces 2.8 million tonnes a year at four production plants, with 14 terminals in Europe alone.

Kristian Reeve, Yara AdBlue sales manager, said: “Yara have been supplying AdBlue to Oil 4 Wales for 10 years now. Over that time we have built a very strong relationship and have experienced a healthy growth in sales of AdBlue year on year.

“Oil 4 Wales provides their customers with a high level of customer service and after sales support, which is very important to Yara when entering into a business partnership. This is a very exciting project for both companies and I look forward to us working together to make the project a great success.”

Established in 2010 by Colin Owens and his family, the brand prides itself on working for and with people across Wales.

Blending facilities for AdBlue creation at Oil 4 Wales. (Image: Yara)

Earlier this month the first batch was produced, meeting the international standard specification.

It will now be distributed from the site, with customers able to receive bulk deliveries – along with 1,000 litre bulk containers, 210 litre drums and cans.

Mr Owens said: “It felt like the right time to use Wales’s high-quality Welsh water to create a more environmentally friendly solution. As a proud Welsh company we are always exploring new ways to deliver value and excellence to our wonderful customers across Wales. As such we have invested in producing the first AdBlue solution created using our high-quality Welsh water.

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“Right now, more than ever, it is vital that the oil industry supports greener solutions in a bid to reduce vehicle emissions, which result in cleaner air quality for us all and we are delighted to be working with world-renowned chemical company Yara to create this industry-first product, which will provide greater quality for our customers.”

First imported into Immingham as legislation ramped up on diesel engine vehicles, AdBlue use has been widened from trucks to new cars and commercial vehicles under laws aimed at curbing transport pollution.

A facility in Dagenham, Essex, was added in 2009 to serve the south of the country, with a three million litre capacity. That was subsequently bolstered to five million, like Immingham, with a new terminal in Liverpool to handle the North West, also added.

Production for the UK is carried out at Sluiskil in the Netherlands and Brunsbüttel, Germany.