Yorkshire.com website put up for sale by Welcome to Yorkshire administrators

Website domains, a magazine and awards linked to the former Welcome to Yorkshire tourist board have been put up for sale after the organisation went into administration.

Welcome to Yorkshire closed down in March after a string of issues led to councils withdrawing funding.

Now administrators are offering the business and its assets – including the http://www.yorkshire.com domain name – for sale.

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Other assets include http://www.letour.yorkshire.com, the White Rose tourism awards, ‘Y’ Magazine and more than 150 more domain names, trademarks and patents. The administrators hope to sell the business as a whole, but are also considering an auction of individual assets through an auction.

Joint administrator Rob Adamson said: “We continue to seek a buyer for the Welcome to Yorkshire business following our appointment as Administrators on 1st March 2022.

“We’re keen to hear from any interested parties in the purchase of the business as a whole, or its individual assets, including the iconic http://www.yorkshire.com domain name, so synonymous with this beautiful region.”

Andrew Cromack, director at agents BPI Asset Advisory, said: “We are seeing significant interest in the business as a going concern from the travel and tourism sector as we’d expect, in addition to multiple enquiries from publishing outlets.

“A domain such as http://www.yorkshire.com coming to market will always cause a stir due to its rarity. From existing Yorkshire businesses or those expanding into the region, brands looking for campaign domains or simply proud Yorkshire bidders, we expect high levels of interest.”

Welcome to Yorkshire brought the Tour de France to the county in 2014, putting towns and villages such as Haworth, Knaresborough and Hebden Bridge on the global stage.

But it was beset by allegations of staff being bullied and mis-spending, which led to a number of councils withdrawing funding. It also suffered in the Covid pandemic which hit visitor numbers to Yorkshire.

It is understood that the Yorkshire Leaders’ Board of council leaders and the county’s two metro mayors, is considering buying the organisation’s assets.

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Graeme WhitfieldRegional business editor