7digital signs deals with Barry’s and Volava as it pursues home fitness market

IM-traded B2B music firm 7digital continues to pursue the home fitness market that has exploded during the pandemic.

The company said on Wednesday that it has signed two-year contracts with London-HQd Barry‘s, which is famed for launching the celebrity-favourite Barry’s Bootcamp and now operates across 14 countries, and European interactive fitness platform Volava.

Both firms will be able to use music supplied by 7digital in their offerings, and will pay an up front fee and recurring monthly revenues. Barry’s will use a 7digital playlist for its Barry’s X online product in the US and Canada.

7Digital, which ensures music labels are paid when their songs are used, said the fitness industry is a “strategic growth market”.

The company has signed over £1 million worth of contracts in the area, including a two-year deal with personal training system, Forme Life.

CEO Paul Langworthy said: “Even as the world begins to re-open, 7digital is continuing to see huge demand from companies building in-home fitness experiences, for which having the perfect licensed music to power fitness goals has never been more vital.”