Beavertown to open its first ever standalone pub opposite Spurs stadium

eavertown is to open its first ever standalone pub directly opposite the Tottenham Hotspur stadium.

The craft brewing giant, famed for its psychedelic-inspired can artwork, launched in 2012 in Hackney and is now stocked in major supermarkets and pubs around the country.

Founder Logan Plant, son of Led Zeppelin singer Robert Plant, told the Standard opening a pub “has always been the dream” for the brand.

He is keen to open a chain of Beavertown pubs, which he dubs “Beaver Beacons”, around UK cities if the venture proves successful.

Spurs reached out to Beavertown, which sold a stake to Heineken in 2018, about opening on the site – a former pub most recently used as the team’s ticket office.

Corner Pin will open in early September with a capacity of 400, three floors, a large garden area, wall art, live music and dining. The third floor will be available to hire for private events. There will be 12 beers on tap and a focus on music and football.

Plant said: “As soon as you walk in you’ll be immersed into this Beavertown funhouse, it’ll be quite colourful and with lots of wacky stuff on the walls.

“The Corner Pin itself was an old boozer back in the day… We want the locals to come even when there’s no game on.”

Prior to launching Beavertown Plant was lead vocalist for rock band Sons of Albion, and he intends to host and promote local bands and DJs at the pub, as well as playing a 90+ hour playlist. He plans to screen Spurs’ away matches for fans and hopes to become a pre-match destination.

The brewer has been based in north London since 2014. It has large breweries in Tottenham Hale and Enfield and already operates a microbrewery inside the Spurs’ new stadium.

Plant, a Wolves fan with a lot of love for Tottenham, said he expects match days to be “massive” at Corner Pin.

Spurs’ Alex Thorpe said: “We are excited to reveal our plans to restore The Corner Pin to its former use – a vibrant and modern pub that is sure to be popular amongst our fans, our local community and visitors to the area.”

The pub will also create 50 jobs. Plant said Beavertown is still recruiting as it has been “very hard” to find staff amid the ongoing hospitality crisis.

The brewer saw revenues of around £35 million in the year to April 2020. Pre-lockdown around 80-85% of its sales came from pubs, and Plant describes the first lockdown as a “hammer blow”.

But the team pivoted online and retail and web sales soared from around £1000 per week to over £100,000 per week in sales while hospitality venues were shuttered. “It transformed and kept us going,” Plant said.

Online sales have now settled back, but the founder said it will remain a much larger, and better invested, part of the business going forward.

The name Beavertown was originally inspired by the local nickname for De Beauvoir Town, the Hackney district in which Plant started out brewing at his first venture after quitting the music industry, Duke’s Brew & Que. The restaurant closed in 2017.

Plant founded Beavertown with his own money – he did not reach out to his rockstar father for cash – and today is proud his family are all fans.

Plant’s great-grandfather came up with the name for Neck Oil, the brand’s best-selling beer.

“I’m from the West Midlands originally and the pub plays such a massive part in our DNA as Brits,” Plant said. “My great-grandad actually died in the pub, back in Dudley in the West Midlands having his pint of Neck Oil. He actually came up with that name. The pub for me has massive heritage.”