London recipe box startup is to allow foodie customers to directly purchase their meal kits in cryptocurrency in a first for the capital‘s delivery sector.
On The Table, founded by a group of high-end street food veterans, has partnered with digital payment platform Utrust to facilitate the move, which co-founder Josh Paterson hopes will grow the nascent “fintech and food mash-up” trend among peers.
Paterson, whose Bill or Beak gourmet burger stand can be found at Kerb’s Camden Market, told the Standard he believes crypto is far from a fad, and that UK food firms are “not optimising on this changing and quickly evolving sector”.
From today users will be able to go through the process of ordering a recipe box and simply click an option to check out by paying in cryptocurrency, rather than by card or Google Pay, on the startup’s Shopify.
Utrust is a platform that helps businesses accept unregulated digital currencies such as bitcoin and ethereum. It accepts any of the major cryptocurrencies, and will process the recipe box transactions on-chain before converting them into cash for On The Table.
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