olls-Royce Motor Cars has exceeded annual sales of more than 6,000 cars for the first time in its 118-year history, the company announced.
It said it achieved “particularly strong year-on-year growth” during 2022 in the Middle East, Asia-Pacific, the USA and Europe.
A “single-digit” drop in sales was recorded in Greater China – which includes mainland China and areas such as Hong Kong – due to “ongoing headwinds” but this was “successfully counterbalanced by increased sales in other markets”, according to the car maker.
Some 6,021 cars were delivered to customers last year, a rise of 8% compared with 2021.
The value of bespoke commissions also reached record levels in 2022, with clients “willing to pay around half a million euros (£440,000) for their unique Rolls-Royce motor car”, according to the BMW-owned company.
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Why the only way is up for this inspirational paraclimberDemand for all models “remains exceptionally strong” with advance orders “secured far into 2023”, it added.
Rolls-Royce Motor Cars chief executive Torsten Muller-Otvos described 2022 as a “momentous year” for the company, which is based in Goodwood, West Sussex.
He said: “Not only did we reveal Rolls-Royce Spectre, our marque’s first ever fully-electric series model to the world, it was also the first year we ever delivered more than 6,000 cars in a single 12-month period, with strong demand across our entire product portfolio.
“But as a true house of luxury, sales are not our sole measure of success: we are not and never will be a volume manufacturer.
“Bespoke is Rolls-Royce, and commissions were also at record levels last year, with our clients’ requests becoming ever more imaginative and technically demanding – a challenge we enthusiastically embrace.”
He added: “This success has not been achieved overnight.
“In 2023, we mark the 20th anniversary of the home of Rolls-Royce at Goodwood, during which time we’ve transformed our business through a long-term strategy based on continuous and sustainable growth, careful management and planning, an unwavering focus on profit and a respectful but forward-thinking reinvention of the Rolls-Royce brand.”
More than 150 new jobs were created at the company’s headquarters in 2022, bringing the site’s total workforce to 2,500.
