n upmarket food delivery app couriering Michelin-starred dishes to Londoners‘ doors has raised £2.4 million from investors to fuel expansion in the high-end delivery space.
Supper, whose riders are all employed and deliver meals on specially-kitted “gyroscopically stabilised” bikes with temperature-controlled boxes, was launched back in 2015 by former bond trader Peter Georgiou.
The 49-year-old City worker came up with the idea after he and a friend realised it was not possible at the time to order a takeaway from a large number of London‘s top restaurants.
He approached chefs and restaurateurs to get on board and soon built a fleet of bikes for deliveries, developing them to help ensure meals arrive as close to the state in which they left a star chef’s kitchen as possible.
Today Supper offers deliveries from the likes of Hide, Aquavit, Hakkasan, Zuma, and Fortnum & Mason.
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With your help we can level the playing field for girlsIt caters to City and tech company workers and has doubled its customer base since the pandemic hit. The start-up turned revenues of around £11 million in the year to May 2021.
The company counts FTSE 100 CEOs among its customers. During the first lockdown, one man living in W8 used the platform to order Hide’s croque monsieur with black truffle almost every day, Georgiou previously told The Times.
His start-up announced on Monday that it has raised £2.4 million in equity and debt in a round led by private investor platform, Growthdeck. Earlier reports in the Financial Times suggest the company had been seeking to raise £5 million.
Georgiou said: “This investment further supports SUPPER London’s opportunity to continue to enhance and broaden its luxury lifestyle concierge service to more partners and customers and thereby reinforce its position at the premium end of the market.”
Shaz Hussain, Investment Director at Growthdeck, says: “We are hugely impressed with SUPPER London’s growth and are excited to join them on the next stage of their expansion.
“The market has responded well to this offering and this funding round will help them continue on their current trajectory.”
