raft brewers Vault City have signed a deal with supermarket chain Morrisons to stock its ‘sour beer’ product.
The partnership will mean Morrisons will stock two new and exclusive ranges from the Edinburgh-based brewer across its 497 stores across the UK.
The new flavours – Dark Fruits and Peach & Passion Fruit Bellini – have been created exclusively for the supermarket launch.
The deal is the latest major supermarket partnership for the business. The craft beer brand takes shelf space in more than 600 Tesco stores.
Steven Smith-Hay, co-founder of Vault City, said: “We’re so excited for our beers to be launching in Morrisons. It’s a huge milestone for Vault City and a great opportunity for us to continue bringing sour beer to new audiences.
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“Both Dark Fruits and Peach & Passion Fruit Bellini are brand new beers we’ve brewed exclusively for Morrison’s. It’s amazing to think that they’ll be on shelves across all 497 stores.”
Smith-Hay co-founded Vault City in 2018. According to the company, the turnover exceeded £2 million for the first time this year.
It has more than 400 listings in the on-trade and recently raised more than £40,000 from around 300 crowdfunding investors to finance the launch of a new pub, The Porty Vault, close to its brewery in Edinburgh’s Portobello.
It will serve as a sister house to its first outlet the The Wee Vault in the city’s Haymarket area.
