After 174 years based in London, why the ‘man from the Pru’ is heading for Asia

The Prudential, one of the grandest old names in British insurance, has been on quite a journey in recent years.

The business, founded in 1848 in London’s Hatton Garden to provide life insurance to the burgeoning Victorian middle classes, has spent the last half-decade or so breaking itself up.

It announced in 2018 that it would split itself into two businesses, one focused on its international operations and the other focused in the UK.

Image: M&G listed as a separate company in 2019

The latter business, which comprises the Pru’s old UK operations and the fund manager M&G, listed as a separate company in October 2019 under the M&G banner.

For the standalone Prudential, though, the separations did not end there.


Last year saw it demerge Jackson, its US business and part of the Pru since 1986, in order to concentrate on its operations in Asia and Africa.

Today, the company took the next logical step.

More from Business

US inflation hits highest level in four decades adding to rate hike pressure

HMRC files winding-up petition against tycoon Gupta’s speciality steel arm

Consumer goods giant Unilever signals more price rises ahead as costs soar by billions

It announced that Mike Wells, chief executive since 2015 and the man who oversaw the Pru’s two break-ups, is to step down at the end of March.

Mr Wells, who studied science at San Diego state university and who at 6’5″ is one of the tallest chief executives in the FTSE 100, has been with the Pru since joining Jackson in 1995.

Image: Mike Wells has been chief executive since 2015 Pic: Prudential via PA

The company said it was currently conducting a search for his successor and that whoever got the job would, reflecting the “refocused nature of the business”, be based in Asia.

It is tempting to speculate that whoever does – Mark FitzPatrick, the chief financial officer and chief operating officer, will become interim chief executive but has asked not to be considered for the role on a permanent basis – may eventually shift the company’s primary stock market listing to Asia.

The Pru is currently listed in London, New York, Hong Kong and Singapore and in September last year raised HK$18.8bn (£1.77bn) from investors in Hong Kong.

Mr Wells, who was born in Canada but who is a US citizen, said at the time that there were good reasons to remain in London.

But news that the next chief executive will be based in Asia is sure to reignite speculation that the Pru’s London head office, just around the corner from the Bank of England at Angel Court, will be de-emphasised.

The company currently has dual headquarters in London and Hong Kong but most of the day-to-day operations are run out of the latter and around 60% of head office roles are based there.

The news has certainly been well-received by investors and, at one point, Pru shares were ahead by 3%.

The hedge fund Third Point, headed by the renowned activist investor Daniel Loeb, has been calling for a while for the Pru to shut its London office.

Image: Prudential is listed and has its headquarters in London

Third Point, which claimed at one point to be the Pru’s second-largest shareholder, also urged the insurer to tap more local talent in Asia for its executive team.

Analysts at JP Morgan told clients in a note: “From our conversations with investors, it is clear that the lack of an Asia-based and focused management team has acted as a drag on the stock, particularly when comparing Prudential to key Asian peers.

“This is an opportunity for Prudential to hire or promote a manager with local relationships and knowledge.”

Either way, it is the end of an era at the Pru.

Mr Wells, a passionate music fan who owns a ranch just outside Nashville and who collects Gibson guitars, will leave with plaudits ringing in his ears.

Shriti Vadera, chair of Prudential, praised his “outstanding contribution” to the Pru over the last 26 years and particularly as chief executive for the last seven years.

Baroness Vadera said: “He has led the group through one of the most significant periods of change in its 174-year history.

“He has overseen two strategic demergers and a successful equity raise on the Hong Kong Stock Exchange, whilst steering the group through the unprecedented events of the pandemic.

Image: 60% of head office roles are based in Hong Kong Pic: AP

“The board and I wish him every success in the future.”

The Pru’s journey to its ultimate Asian destination has been well sign-posted.

Mr Wells made very clear early on in his tenure that Asia represented the most exciting growth opportunities for the group.

More recently, he has sounded just as enthusiastic, if not more so.

He told analysts at the company’s results presentation last August: “In the markets with the largest economies – China, India, Indonesia, and Thailand – we see the greatest growth opportunities.

“We believe we have some unique advantages and opportunities for growth.

“In China, already the largest life market in Asia and the biggest market in terms of expected growth, our footprint covers over 80% of the wealth and life premiums written of the country.

“In India, we’re the major investor and a top three player in both the life insurance and asset management sectors.

Image: Former boss Tidjane Thiam went on to become chief executive of Credit Suisse

“We continue to see huge opportunities and potential in India, which is the second largest contributor to Asia GDP growth and an underpenetrated market.

“Not only do we have a fast-growing business, but we also have the opportunities for growth there that other firms do not.

“In Indonesia, we’re the number one insurer in the world’s fourth most populous nation with the largest economy in Asia.

“We’re also number one in the fast-growing Sharia segment, where the size of the opportunity is huge, with Muslims making up over 85% of the entire population.”

A full departure of the Pru for Asia would certainly provoke more soul-searching about London’s future as a global financial services sector.

But it feels inevitable.

The vast majority of its leading shareholders are already American or Asian.

Of the top ten investors, just three – Edinburgh-based Walter Scott & Partners and Baillie Gifford, and London-based Schroders – are British.

As for Mr Wells, it will be interesting to see where he ends up next, as he is certain to be in hot demand.

His two immediate predecessors both went on to high-powered jobs elsewhere with the highly-regarded Tidjane Thiam going on to become chief executive of Credit Suisse while, before him, Mark Tucker went on firstly to run the Asia-based insurer AIA and has since become chairman of HSBC.

It would be no surprise to see Mr Wells take up one more executive role before going off to spend more time with his guitars.