Former TSB boss Pester to chair wealth start-up Firenze

Paul Pester, the former boss of TSB, is to chair a recently launched fintech which offers customers loans secured against their investment pots.

Sky News has learnt that Mr Pester, who has backed a string of financial services companies since leaving TSB in 2018, is to become chairman of Firenze, a so-called embedded finance platform.

Firenze offers loans starting from £65,000 and, subject to the approval of the City watchdog, will reduce that minimum level to £25,000 from next year.

The company, which launched earlier this year, will also announce the appointments of Samantha Bamert, a former Barclays executive, and Mike Toole, whose previous employers include KPMG, as non-executive directors.

Firenze raised a £750,000 pre-seed funding round to support its launch, with the company now seeking to tap demand for so-called ‘Lombard loans’ among mass-affluent customers.

Among its backers were funds affiliated to tech investment giants Andreessen Horowitz, Atomico and Lakestar.

Lombard lending is said to have originated in Florence – or Firenze in Italian – with the Medici Bank offering secured, investment-backed loans to the Pope.

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It has, however, been traditionally reserved for high net worth private banking clients.

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Based in Manchester, Firenze wants to partner with enabling wealth managers, advisors and investment platforms to provide Lombard loans as part of their proposition to customers.

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“Lombard lending is one of the best kept secrets of the super wealthy – enabling quick access to cash without having to sell investments,” Mr Pester said.

“It’s great to be able to bring this to over 13m UK consumers who have built-up savings and investments over £50,000 through their advisors.

“With the new government rumoured to be looking to increase capital gains tax, this innovation by the Firenze team could not have come at a better time.

“The product offers cash without crystalising capital gains tax and can continue to benefit from any growth in their investments.”

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Mr Pester, a former executive at Virgin Money, also chairs Tandem Bank.