Next warns of sales slowdown but says stock availability has ‘improved’ ahead of Xmas

Next has warned it expects sales growth to slow ahead of Christmas as household budgets come under pressure, but reported an improvement in supply chain disruption that has limited stock.

The fashion-to-homewares retailer’s chief executive, the pro-Brexit Tory peer Lord Wolfson, had urged ministers in September to take “decisive action” by relaxing immigration rules to tackle the shortage of workers hampering the economy.

The company had complained about a lack of staff in crucial roles, including haulage, but revealed on Wednesday that it still saw a 17% leap in full price sales during the thirteen weeks to 30 October versus two years ago – beating market expectations.

Image: Lord Wolfson has accused the government of not using the freedom to control immigration to the UK’s advantage

The performance was led by its sprawling online operations as store sales across the UK and Ireland during the third quarter were down almost 29% on the same period a year ago.

Online revenue was 40% up.


Next said that full price sales over the past five weeks were 14% higher – better than its forecast of 10% – but it still expected the rate of growth to slow to 10% in the final three months of its financial year.

“We are maintaining our Q4 full price sales guidance at +10% and full year profit before tax at £800m,” Next said.

More from Business

COP26: Mark Carney declares a ‘watershed’ moment as $130tn committed to hitting net zero

Record house prices: ‘Race for space’ pushes average over £250k for first time

Pod Point to price IPO at bottom of range amid London float jitters

The profit figure would be an improvement of 7% on 2020.

The retailer said the lack of an upgrade was due to the fact that inflation is rising as a consequence of surging bills for things such as fuel and household energy and that was likely to “moderate demand for more discretionary purchases” among shoppers.

“The effects of pent-up demand (from COVID restrictions) are likely to continue to diminish,” it said.

“Stock availability has improved but remains challenging, with delays in our international supply chain being compounded by labour shortages in the UK transport and warehousing networks.”

Please use Chrome browser for a more accessible video player

0:51 ‘Supply shocks’ caused by COVID and Brexit

“However, to date, stock limitations appear to be offset by strong underlying demand,” Next reported.

Shares fell 3% at the open – possibly due to the fact investors had become used to profit upgrades from the chain.

Zoe Gillespie, investment manager at Brewin Dolphin, said: “Next is in good shape going into the key trading period building up to Christmas.

“Retail continues to be challenging, but there are signs of improvement on earlier in the year, and this has been more than offset by sales growth at its online operations.

“There are no doubt bumps in the road ahead – with stock availability and labour shortages in the UK’s logistics network highlighted in today’s update – but Next continues to go from strength to strength and increasingly looks like one of the high street’s winners, adapting better than most to changes in consumers’ shopping habits.”