Trinny London made up by £15m growth funding deal
Trinny Woodall, the prominent entrepreneur, has secured a £15m financing boost as part of plans to expand her beauty empire.
Sky News has learnt that Trinny London, which was founded in 2017, has struck a deal with Aurelius Finance Company, a private debt provider, to provide working capital to it.
Industry sources said the agreement was expected to be announced in the coming days.
Ms Woodall, previously co-presenter of the BBC show What Not To Wear, recently oversaw the opening of her brand’s first standalone retail store, on London’s Kings Road.
Trinny London operates largely as a direct-to-consumer online business, and sells premium make-up and skincare products.
The brand is also sold at the department store, Liberty, and at locations in Australia and the US.
In 2021, Forbes magazine estimated the company to be valued at about £180m.
Unilever Ventures, an arm of the FTSE-100 consumer goods giant, invested more than £2m in the business the year after it was founded.
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Aurelius Finance Company (AFC) is a division of Aurelius, the German-based investor, but which operates separately to its private equity arm.
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Neither Ms Woodall nor Trinny London responded to a request for comment on Sunday, while AFC declined to comment.